Plant care
Golden everlasting (Strawflower) care
Xerochrysum bracteatum
Also called Golden everlasting, Strawflower, Paper daisy, Everlasting daisy.
Watering rhythm
7-10days
Every 7–10 days once established; reduce in autumn
Light
Direct sun (at least 4-6 hours)
Soil
Well-drained sandy or loamy soil, neutral to slightly alkaline
Humidity
30–60%
Temp
10–30°C
Pet safety
Pet-safe
Mature size
60–90 cm tall
Care at a glance
Light
Aim for at least 4-6 hours of direct sun on the leaves. Requires at least 6 hours of direct sun daily. Shaded plants produce sparse, poor-quality blooms. A south- or west-facing open position is ideal. If your only bright window faces south, that's perfect for golden everlasting — same window any aroid would fry on.
Watering
Watering golden everlasting: every 7–10 days once established; reduce in autumn. The number that matters isn't the day of the week — it's how dry the top 2-3 cm of the pot feels. A finger in the soil tells you more than a watering app. After every watering, tip the saucer. Allow the top 2–3 cm of soil to dry between waterings. Overwatering causes stem rot. Moderately drought-tolerant; in hot summers water deeply but infrequently. Avoid wetting the foliage.
Soil and pot
Golden everlasting grows best in well-drained sandy or loamy soil, neutral to slightly alkaline. Lean, moderately fertile soil produces the best flowering; rich, nitrogen-heavy soil encourages foliage over blooms. Good drainage is essential — root rot is the main killer. A pot with a working drainage hole is non-negotiable for this species — even free-draining mix will turn soggy in a closed planter. If you love the look of a decorative pot without a hole, use it as a cachepot around an inner nursery pot you can lift out to water.
Humidity and temperature
Golden everlasting sits happiest at around 30–60% humidity and 10–30°C (50–86°F). Prefers low to moderate ambient humidity reflecting its Australian native habitat. High, stagnant humidity promotes fungal issues. Good air circulation is more important than misting. If you keep the room above 10–30°C year-round and avoid placing the plant near a cold draught, a hot radiator, or an air-conditioning vent, you have already handled the two biggest indoor stressors.
Fertilising
Feed golden everlasting sparingly. Apply a balanced, low-nitrogen fertiliser (e.g. 5-10-10) once at planting and again at bud set. Excess nitrogen reduces flowering. Avoid high-phosphorus feeds that can lock up trace elements. Skip fertiliser entirely on a stressed, recently-repotted, or actively wilting plant — fertiliser salts make damage worse, not better. Wait for a round of healthy new growth before resuming a feeding rhythm.
Common problems
Below are the issues we see most often on golden everlasting in the Growli community. Each is annotated with the most common cause so you know where to start.
- Root and stem rot — Caused by waterlogged or poorly drained soil. Ensure excellent drainage and avoid overwatering, especially in humid climates or heavy clay soils.
- Botrytis (grey mould) — Grey fuzzy patches on stems and flowers in cool, wet conditions. Improve air circulation, remove spent blooms promptly, and avoid overhead irrigation.
- Aphids — Clusters on new growth and buds, distorting stems. Knock off with a strong water jet or apply insecticidal soap. Encourage ladybirds and lacewings as natural predators.
Propagation
Sow seed indoors 6–8 weeks before the last frost date at 18–20°C; germination takes 7–14 days. Do not cover seed — it needs light to germinate. Transplant out after all frost risk has passed into a sunny, well-drained bed. In zones 9–10 it may self-seed lightly. Propagation is the cheapest, most satisfying way to expand a collection — and it doubles as insurance against losing a mature plant to an accident. Take a backup cutting once the parent is established and healthy.
Toxicity to pets
Golden everlasting is pet-safe. Listed as non-toxic to dogs, cats, and horses by the ASPCA Animal Poison Control Center. Ingestion of large quantities may still cause mild gastrointestinal upset in sensitive animals. If you keep cats, dogs, or curious children in the house, weigh placement carefully — a high shelf or a hanging planter is enough for casual safety. For severe ingestion incidents, call your local vet and the ASPCA Animal Poison Control Center (in the US, 888-426-4435).
Pet-safety status is sourced from the ASPCA Toxic and Non-Toxic Plant List, which catalogues the most-asked-about plants for cats, dogs, and horses.
Golden everlasting care — frequently asked questions
What is the common name for Xerochrysum bracteatum?
Xerochrysum bracteatum is most commonly called Golden everlasting, but it is also known as Golden everlasting, Strawflower, Paper daisy, Everlasting daisy. The names refer to the same species, so care instructions for Golden everlasting apply identically to anything sold as Strawflower.
How much light does golden everlasting need?
Golden everlasting grows best in direct sun (at least 4-6 hours). Requires at least 6 hours of direct sun daily. Shaded plants produce sparse, poor-quality blooms. A south- or west-facing open position is ideal.
How often should I water golden everlasting?
Water golden everlasting every 7–10 days once established; reduce in autumn. Allow the top 2–3 cm of soil to dry between waterings. Overwatering causes stem rot. Moderately drought-tolerant; in hot summers water deeply but infrequently. Avoid wetting the foliage. The finger-test (or lifting the pot to feel its weight) beats a fixed weekly calendar because pot size, light, and season all change how fast the soil dries.
Is golden everlasting toxic to cats and dogs?
Golden everlasting is pet-safe. Listed as non-toxic to dogs, cats, and horses by the ASPCA Animal Poison Control Center. Ingestion of large quantities may still cause mild gastrointestinal upset in sensitive animals.
What USDA hardiness zone does golden everlasting grow in?
Golden everlasting is rated for USDA zone 8-10 and RHS hardiness H2. Outside that range, grow it as a container plant that overwinters indoors before the first hard frost.
Golden everlasting deep-dive guides
Every aspect of golden everlasting care, each with its own calibrated guide:
- Common golden everlasting problems & fixes
- Golden everlasting watering schedule
- Golden everlasting light requirements
- Best soil mix for golden everlasting
- Golden everlasting fertilizing guide
- When to repot golden everlasting
- How to propagate golden everlasting
- How to prune golden everlasting
- What's eating my golden everlasting?
- Golden everlasting growth rate & size
- Golden everlasting cold hardiness
- Golden everlasting temperature & humidity
- Is golden everlasting toxic to cats & dogs?
- Is golden everlasting toxic to cats?
- Is golden everlasting toxic to dogs?
- Getting golden everlasting to bloom
Featured in these plant shortlists
Golden everlasting qualifies for 10 curated Growli shortlists — each one filtered objectively from our structured plant-care library, so the selection is consistent and checkable:
- Best pet-safe houseplants — Houseplants the ASPCA lists as non-toxic to cats and dogs — every one verified against the ASPCA toxic and non-toxic plant list.
- Best drought-tolerant houseplants — Houseplants that prefer to dry out — forgiving of forgotten watering and ideal for travel or busy weeks.
- Best flowering houseplants — Indoor plants grown for their blooms — selected from the flowering species in Growli’s plant-care library.
- Best pet-safe low-maintenance plants — Non-toxic to cats and dogs and forgiving of forgotten watering — the easiest safe choices for a busy pet household.
- Best pet-safe flowering plants — Flowering houseplants the ASPCA lists as non-toxic to cats and dogs — colour and blooms in a pet home, without the worry.
- Best pet-safe plants for bright light — Non-toxic to cats and dogs and happy in a bright, sunny spot — safe plants for your best-lit windowsill.
- Best houseplants for full sun — Houseplants that want direct sun — the species for a hot south or west-facing windowsill where shade-lovers scorch.
- Best houseplants for a cool room — Houseplants that tolerate cool conditions down to about 10°C — for an unheated spare room, hallway, porch or a home kept cool.
- Best cat-safe plants — Houseplants the ASPCA lists as non-toxic to cats (and dogs) — safe greenery for a home with a curious cat.
- Best dog-safe plants — Houseplants the ASPCA lists as non-toxic to dogs (and cats) — safe greenery for a home with a curious dog.
- Browse all 29 plant shortlists — pet-safe, low-light, drought-tolerant and more
Related guides
Golden everlasting is also known as Golden everlasting, Strawflower, Paper daisy, and Everlasting daisy.