About Growli
The gardening assistant that
actually answers when you ask.
What we're building
Most gardening apps either identify plants or send you watering reminders. Growli does something different — it learns your climate, watches your weather, and tells you what to do, when, and why. The closest comparison is a knowledgeable friend who texts you the right advice at the right time.
We started Growli because we watched too many friends and family give up on gardening. Not because they didn't care — they did. But the instructions never quite fit their specific climate, their specific plants, their specific soil. Generic advice killed more plants than neglect.
Growli closes that gap. Tell us what you're growing (or photograph it). We'll handle the timing, the diagnoses, the frost warnings, and the "wait, was I supposed to do something today?" question.
How Growli works
- Add your garden in 2 minutes. Snap photos or pick from our species list. Tell us where you live so we can ground every suggestion in your local climate.
- Get a daily morning briefing.Today's tasks, the weather that matters, and any urgent care needs — all in 3 minutes of reading.
- Snap photos when something looks off.Yellowing leaves, suspicious spots, pests you can't identify — we'll diagnose them and walk you through the fix.
- Build a track record over time.Growli remembers what you planted, what worked, and what didn't. Every season, the advice gets more specific to your garden.
Read more in our how it works guide.
Who's behind Growli
Growli is built by a small team in Lithuania, operating under YNMO LTD (UK Companies House #13293288).
Justas Macys — CEO and co-founder. Justas leads product and strategy, with a focus on making the daily experience feel like talking to a friend rather than operating a database.
Nojus Balčiūnas — CTO and co-founder. Nojus leads the conversational AI engineering, the photo-based diagnosis pipeline, and the climate-data infrastructure that powers every personalized suggestion.
Our SEO and content infrastructure is built in collaboration with Jonas Čelkis, who runs the gardening-content publishing engine — including the 300+ guides and tools you'll find across this site.
What we believe
- Plain English beats jargon. If you need a horticulture degree to understand the advice, the advice is wrong.
- Local beats generic."Plant tomatoes after the last frost" is useless. "Plant tomatoes after May 15 in your specific zone" is useful.
- Conversations beat lookups.A static FAQ tells you what an app already knows. A dialog uncovers what you don't know to ask.
- Honest beats hype.If we don't know something or can't help, we say so and point you to who can.
Where we work
Growli is built for English-speaking gardeners in the United States and United Kingdom. Our climate data is most accurate in those two markets — frost dates, USDA hardiness zones, RHS hardiness ratings, and seasonal timing.
The core features (chat, identification, care guides) work globally, but we're expanding hyperlocal data to more regions through 2026.
Company details
- Legal entity: YNMO LTD
- Companies House: #13293288 (United Kingdom)
- Apps: iOS App Store and Google Play
- Contact: hello@getgrowli.app
Want to help?
We're always looking for early users willing to share what works and what doesn't in their garden. If you'd like to be featured in our stories or share feedback on a new feature, email us any time.