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PictureThis vs Planta 2026 — which actually wins?

PictureThis is $39.99/£34.99 a year, Planta $35.99/£32.99. One identifies better, one schedules better. Honest side-by-side on price, accuracy and care.

Growli editorial team29 Jul 20267 min read

If you have narrowed to PictureThis vs Planta, you have picked the two most polished apps in the category and the choice is genuinely close. This is a third-person comparison from the team behind Growli, an AI gardening assistant. Growli appears in the second half as the third option on the axis where both of these are weakest; the first half is about them.

Prices below were read from each app's own App Store listing on 29 July 2026 rather than converted from a US figure, which is why the UK numbers here differ from most comparison pages.


Quick verdict — one sentence each

PictureThis wins if you meet unfamiliar plants often and want a confident name in two seconds.

Planta wins if you own plants you keep nearly killing and want the watering decided for you.


Side-by-side

PictureThis ProPlanta Premium
Annual price (US)$39.99$35.99
Annual price (UK)£34.99£32.99 (12 months)
Shorter plans$3.99, $7.99; Family $49.993 months $17.99 / £16.49–£19.99; 1 month $7.99 / £7.49–£9.99
Free tierTrial onlyLimited — basic reminders and logging
Species catalogue~400,000 claimed~25,000, cultivar-level detail
IdentificationBest in classGood, ~95% on common indoor species
Care schedulingStatic per-species FAQAdaptive — light, pot, season
Light meterYesYes
Symptom diagnosisPhoto-in, answer-outDr Planta, largely static
Store rating4.81 (1.1M US) / 4.7 (166k GB)4.76 (112k US) / 4.7 (14k GB)

Both ratings are excellent and neither should decide it — at this volume, store ratings mostly measure onboarding polish.


PictureThis — what it is genuinely best at

The identification engine is the best in the consumer market and the gap is real. The catalogue runs to a claimed 400,000 species, the reference photography is high quality, and photo-to-confident-name takes about two seconds. On ornamentals, garden centre labels and obscure cultivars, nothing else in this comparison matches it.

Paid tiers also include a botanist-on-call feature, where a trained botanist answers follow-up questions — a meaningful differentiator that few competitors offer at all.

Where it falls down: the care side is a bolt-on. Once identified, you get a static per-species care card — "water every 7 days" — which does not adapt to your window, your pot, your central heating or the season. That is not scheduling; it is a reference page with a notification attached.

The complaint that dominates its reviews is billing. The 7-day trial converts automatically, and unexpected charges after a trial people believed they had cancelled are the single most common theme in PictureThis's App Store reviews on both storefronts. If you trial it, cancel through your phone's subscription settings — deleting the app cancels nothing.


Planta — what it is genuinely best at

Planta's onboarding asks the questions that actually determine whether a plant lives: which way the window faces, what the room is, what the pot is made of. It then builds a per-plant schedule and adjusts it through the year. Among everything in this category, this is the best watering engine, and it is not particularly close.

The Swedish design is calm and consistent, the light meter is genuinely useful for placement decisions, and the 25,000-species library carries cultivar-level detail — Thai Constellation and Albo Monstera are distinguished, which matters more than raw catalogue size for people who own the plants rather than meet them.

Where it falls down: identification is a secondary feature and lags PictureThis noticeably at the long tail. Dr Planta, the diagnosis feature, is mostly a static troubleshooting article rather than a back-and-forth — it cannot separate the causes that look identical in a photo. And the free tier is thin: identification, diagnosis and the light meter are all gated.


Pricing, honestly

USUK
PictureThis Pro$39.99/yr£34.99/yr
Planta Premium$35.99/12mo£32.99/12mo

Checked against each app's own App Store listing on 29 July 2026, US and GB storefronts.

The gap is about $4 a year. Anyone telling you one of these is the budget option is quoting a stale figure — and most UK comparison pages are worse than stale, because they convert the dollar price rather than reading the GB listing, which Apple sets as a separate decision.

Two things that do differ on money. PictureThis has a Family Plan at $49.99 / £49.99, which is good value across a household and has no Planta equivalent. And Planta lists several 12-month tiers in the UK — £17.49, £32.99, £34.99 and £43.99 — so what you are shown at the paywall may not be what someone else was shown.


Where both fall short — and it is the same place

Neither app is built to answer the question people actually arrive with. Not what is this, and not when do I water it, but "the leaves are going yellow and I do not know why."

That question cannot be answered by a photo alone, because overwatering, underwatering, light stress and nutrient burn look alike in a single image. Answering it requires asking back: how long has it been, what changed, where is it standing, when did you last feed it. PictureThis gives you a static species page. Planta gives you a troubleshooting article. Neither asks a follow-up question.

That gap is why Growli exists, and it is the only claim we make on this page: conversational diagnosis that narrows overlapping causes by asking, plus a daily briefing that ties your local weather to what needs doing today, and frost alerts ahead of cold nights for anything outdoors.

On price we are not undercutting anyone — Growli Plus is $44.99 / £34.99 a year, level with PictureThis in the UK and above both apps in the US. What is free is different: our free tier does not expire and covers the garden plan, weather-timed care tasks, frost warnings and growing guides, while photo identification and diagnosis are the paid part. The pricing page sets it out, and what plant apps actually cost in 2026 puts all nine side by side.


How to decide, in three questions

  1. How often do you meet a plant you cannot name? Often — PictureThis. Rarely — Planta.
  2. Do your plants die of neglect or of confusion? Neglect, meaning you forget — Planta's scheduling is the strongest fix available. Confusion, meaning you water attentively and things still go wrong — neither of these, and see the section above.
  3. Is anyone else in the household using it? PictureThis's Family Plan at $49.99 changes the maths across three or more people.

If you genuinely cannot choose, run PlantNet free alongside Planta. PlantNet has no in-app purchases at all and covers identification well enough for most people, which turns a $40 decision into a $36 one.


Common mistakes when choosing between them

  1. Comparing on catalogue size. 400,000 versus 25,000 sounds decisive and is nearly irrelevant if you own twelve houseplants. Cultivar-level accuracy on the plants you actually have beats raw count.
  2. Trusting a quoted UK price. Most pages convert the US figure. Apple prices per territory separately — read the GB listing or a page that has.
  3. Starting both trials at once. Both convert automatically. Two forgotten trials is £67.98.
  4. Expecting either to diagnose. They identify and they schedule. Neither interrogates a symptom, and no amount of paying changes that.


Prices verified against primary sources on 29 July 2026. Reviewed by the Growli editorial team.

Frequently asked questions

Is PictureThis or Planta better?

They win at different things. PictureThis has the best identification engine in the consumer market — a claimed 400,000-species catalogue and roughly two-second photo-to-name — but its care side is a static per-species FAQ that does not adapt. Planta has the best adaptive watering engine in the category, built from your window orientation, room and pot material, but its identification lags PictureThis at the long tail. Choose PictureThis if you often meet plants you cannot name; choose Planta if you own plants you keep forgetting to water.

Which is cheaper, PictureThis or Planta?

Planta, by about four dollars a year — and not by enough to decide on. PictureThis Pro is $39.99 a year in the US and £34.99 in the UK; Planta Premium is $35.99 for 12 months in the US and £32.99 in the UK, checked on each app's own App Store listing on 29 July 2026. PictureThis also offers a Family Plan at $49.99 / £49.99 with no Planta equivalent, which is better value across a household.

Does Planta identify plants as well as PictureThis?

No, though it is closer than the catalogue sizes suggest. Planta tested at around 95% identification accuracy on common indoor species and carries cultivar-level detail across roughly 25,000 species. PictureThis leads clearly at the long tail — obscure ornamentals, garden centre cultivars and unusual species — where its claimed 400,000-species catalogue tells. For a dozen common houseplants the difference will rarely show; for identifying whatever you found on a walk, PictureThis wins.

Do PictureThis and Planta have free versions?

Not really. PictureThis offers a 7-day free trial rather than a permanent free tier, and it converts automatically. Planta has a limited free tier covering basic watering reminders and plant logging, but identification, Dr Planta diagnosis and the light meter are all premium-gated. If you want a genuinely free plant identifier, PlantNet has no in-app purchases at all, and Seek by iNaturalist is also fully free.

Why do people get charged unexpectedly by PictureThis?

Because the 7-day free trial converts to a paid annual subscription automatically, and deleting the app does not cancel it — a distinction many people only discover on the bank statement. It is the single most common theme in PictureThis's App Store reviews on both the US and GB storefronts. If you trial it, cancel through your phone's subscription settings, and note that cancelling still leaves you access until the trial ends.

Can either app tell me why my plant's leaves are going yellow?

Not reliably, and this is the shared weakness. Overwatering, underwatering, light stress and nutrient burn produce visually similar yellowing, so a single photo cannot separate them — it takes follow-up questions about watering history, what changed recently, where the plant stands and when it was last fed. PictureThis returns a static species care page; Planta returns a troubleshooting article. Neither asks anything back. Conversational diagnosis, which Growli is built around, is a different approach to the same question.

Should I use both PictureThis and Planta?

It is a common combination and it costs about $76 a year, which is a lot for two apps neither of which diagnoses problems. A cheaper version of the same coverage is PlantNet — free, no in-app purchases — for identification, alongside Planta for scheduling. That gets you the best free identifier and the best scheduler for $35.99.

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