Genus guide
Callicarpa — 6 species
Callicarpa, the beautyberries, are deciduous to semi-evergreen shrubs celebrated for their clusters of vivid violet, magenta, or white berries that persist well into autumn — species such as Callicarpa americana, C. japonica, and the widely grown C. bodinieri 'Profusion' are popular across temperate gardens. They thrive in full sun to light shade, with full sun producing the densest berry crop. After establishment, beautyberries are fairly drought-tolerant but fruit best with consistent moisture. Toxicity varies across the genus, so verify the safety of each species before planting where cats or dogs roam.
All Callicarpa species we cover
- Bodinier's beautyberry
- Callicarpa 'Pearl Glam'
- Callicarpa americana
- Callicarpa bodinieri var. giraldii 'Profusion'
- Callicarpa dichotoma
- Callicarpa japonica
Callicarpa — frequently asked questions
Are Callicarpa plants toxic to cats and dogs?
Most Callicarpa are not pet-safe. Of the 6 Callicarpa species in the Growli library, 5 (83%) carry a toxic or mildly-toxic ASPCA classification and 1 are pet-safe. Always confirm the exact species on its pet-safety page before trusting it around cats or dogs.
How much light do Callicarpa plants need?
Most Callicarpa do best in bright indirect light. If yours stretches toward the window or loses its variegation it wants more light; scorched or bleached leaves mean it is getting too much direct sun.
Are Callicarpa easy to care for?
Callicarpa are moderate to grow: the main requirement is a genuinely bright spot out of harsh midday sun. Get the light right and the rest of their care follows.
How many Callicarpa varieties are there?
Growli's care library covers 6 Callicarpa species and varieties — browse them all above. They share a similar light, water and soil pattern, so once you learn one Callicarpa, the rest follow closely.
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